Tru Turn Hooks® are designed to perform. The offset forces the point to turn towards the slightest touch to get the deepest possible hold.
# Extensive research by an independent group at Auburn University proved that Tru-Turn Hooks® were significantly superior (in Hookup ratios) over all hooks tested. In fact, Bass Masters Magazine found the research so thorough they published the results.
A major surgical needle manufacturer let XPOINT use their lab to test the penetrability (sharpness) of various -ultra sharp- fish hooks. (This is a public company whose needles go for over $100 each!) The hooks tested were of the same wire diameter and finish - the only difference was the design of the points. The results surprised everyone involved! The next best was a top needle point brand design from Japan. It took 350 grams of force to penetrate from the tip of the point to the tip of the barb. The XPoint took only 50 grams. That's Seven Times Sharper!
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